"In 2007, after being fascinated by the worn-out look of Los Angeles skateboarders' shoes, Francesca Rinaldo and Alessandro Gallo decided to create sneakers that replicated the signs of wear from hours spent skating. Since then, the lived-in concept has become a defining feature of Golden Goose's style, celebrating the unique stories clothing can tell.

This focus on the lived-in look also draws on kintsugi, the ancient Japanese repair technique in which broken ceramics are reassembled using gold powder. Through this process, every scratch becomes an asset, and every crack tells a story—an embodiment of our philosophy.

From the very beginning, Golden Goose creations have embodied the brand's core values, which remain central today: uniqueness, craftsmanship, and timelessness."