"Proenza Schouler is a New York-based luxury fashion brand that sells womenswear and accessories. The brand was founded in 2002 by Jack McCollough and Lazaro Hernandez, who met while studying at Parsons School of Design and named the brand after their mothers' maiden names.
Proenza Schouler's collections are known for their effortless style and use of fine materials, and for reflecting the spirit of the "intelligent, adult, urban woman". Their designs often combine classic tailoring with unexpected cuts and silhouettes, and incorporate references to art and culture. The brand's White Label line is known for its elevated, cozy knitwear."
