"A luxury brand born from a childhood in nature. Growing up in the ruggedly beautiful landscapes of New Zealand, Shelley Tichborne developed a deep appreciation for nature that inspired her to pursue a career in environmentally-conscious fashion. Mou's DNA mirrors the values Shelley learned as a child, prioritizing ethical, eco-friendly, and sustainable production, Shelley's vision is to inspire people to stay connected to nature by wearing natural fibers and using hand-crafted, high-quality, and long-lasting products that are ethically made, biodegradable, and sustainably sourced. She avoids faux fur, polyester fleece fabrics, and "vegan leather," preferring the use of genuine fur derived from acceptable sources."
